Made for each other: Influencer marketing and start-ups

Media influencers can bring authenticity and connection to a new brand that traditional advertising methods don’t.

By Shuchita Kapur, Accelerate SME

Entrepreneurs taking their first steps in the business world are justifiably wary about spending big bucks on advertising. In such cases, media influencers offer an alternative to traditional advertising that is easier on the budget and has other benefits too.

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Accelerate SME
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